How to Audit Your Brand Like a Pro—Even If You're Not a Designer
Let’s be honest: it’s really hard to evaluate your own brand objectively.
You’re so close to it—you’ve poured time, energy, Canva sessions, late-night brainstorms, and probably some tears into making it what it is. But when it comes time to actually audit your brand? The doubts creep in.
“Is my logo working?”
“Is my messaging clear?”
“Do people get what I do?”
Sound familiar? That’s where the Brand Audit Scorecard comes in—a free resource I created to help small business owners, creatives, and entrepreneurs evaluate their own branding like a professional designer would.
Why You Need to Audit Your Brand
Branding is more than just visuals—it’s about consistency at every touchpoint. When your brand is aligned and intentional, it builds trust, increases recognition, and turns casual viewers into loyal customers.
But when things are off—like inconsistent messaging, scattered visuals, or unclear customer journeys—it’s harder to grow. You don’t need a full rebrand, just a roadmap for what’s working and what’s not.
What's Inside the Brand Audit Scorecard
This isn’t a fluffy checklist. The scorecard walks you through 5 essential brand categories:
Brand Strategy – Your purpose, audience, positioning, and messaging
Visual Identity – Logo, color palette, typography, and brand cohesion
Website & Social Media – Online presence, user experience, and mobile optimization
Content & Messaging – Voice, tone, copy clarity, and calls-to-action
Customer Experience – Every touchpoint, from onboarding to testimonials
Each section includes clear explanations of what a strong brand looks like—and gives you a simple scoring system (0–3) to evaluate where you’re crushing it and where you can improve.
How It Helps Your Business Grow
By the end, you’ll know:
✅ What’s working (hello, confidence boost!)
✅ What needs improvement (with a plan to fix it)
✅ Where to focus next for the biggest brand impact
A clear, cohesive brand helps you attract the right audience, stand out from the competition, and grow with purpose. No guesswork. No overwhelm. Just clarity.