“So, what does your business do?”
You probably have a quick answer ready. But when someone offers to introduce you to a potential client, asks for something they can forward to their team, or wants a little background before a meeting, it helps to have a page ready to send.
That’s where a business one-pager comes in. It gives someone enough context to understand what you do, who you help, and how to get in touch, all in a format they can pass along with a quick “I think you two should meet.”
Here’s what to include, with two examples from my own businesses, Preyer Design and Armored Massage.
Business one-pager template with writing prompts for the headline, company overview, services, and contact information.
What is a business one-pager?
A business one-pager is a short company overview you can send as a PDF or hand out in person. Think of it as the page you’d want someone to have if they were introducing your business and you weren’t in the room.
You might attach it to a follow-up email, bring it to a meeting, or send it to a referral partner who wants to explain what you do. Decide who’s most likely to read it and what you want them to do afterward. Those two decisions make it much easier to choose what belongs on the page.
What to include in a business one-pager
1. A headline and a “cut to the point” explanation
Lead with the problem your customers are trying to solve or the outcome they’re looking for. Then give them enough context to see whether your business is a fit. A short sentence or a few labeled callouts can do that job.
On the Armored Massage one-pager, the headline reads “Your Body Needs More Than a Spa. It Needs a Recovery Plan.” The three cards directly below it explain who we help, what we offer, and why someone might choose us. A reader can tell at a glance that we offer sports massage focused on pain relief and recovery for athletes and everyday people dealing with pain.
Armored Massage business one-pager with a recovery-focused headline and three cards labeled Who We Help, What We Offer, and Why Choose Us.
2. A short introduction to your business
In two or three sentences, introduce your business, who you serve, and what you help them do. Add one detail that helps the reader understand why they might choose you, such as your specialty, where you work, or relevant experience.
On my Preyer Design one-pager, I introduce the business as an independent design studio in Kansas City and explain how I help growing businesses bring more clarity and consistency to their brands. That gives the reader enough context to make sense of the services that follow.
3. What you offer and why clients choose you
List three to five core services or offers that matter most to your reader. For each one, explain what you do, how it helps, and one specific thing about the way you work that gives someone a reason to choose you. That could be a specialty, a step in your process, or something you leave clients with that they can keep using.
On my Preyer Design one-pager, I lead with what clients get and use the descriptions to explain the work behind each benefit. Clear Brand Identity describes the visual system I build. Consistent Touchpoints shows how I carry that identity across websites, presentations, and marketing materials. Tools Your Team Can Use explains how my guidelines and templates help clients handle everyday design work in-house. And Experienced Creative Support shows how clients can bring me in for big-picture creative direction without hiring a full-time designer.
Give readers enough detail to picture what they’d hire you for and what it would be like to work with you. For example, saying your team will leave with guidelines and templates they can use on their own makes “ongoing brand consistency” feel like something they can actually achieve.
Example
4. Establish credibility with client logos
A small row of client logos gives readers a quick sense of who trusts you with their work. Pick a few past clients whose work with you is relevant to the people you want to reach, and use logos you have permission to display.
On the Armored Massage one-pager, we show logos from professional rugby teams Stephen has worked with. That gives readers a concrete example of his experience providing sports massage and recovery bodywork to athletes.
Client logo section of a business one-pager template with placeholders for past client logos.
5. Always Include a Clear Call to Action (CTA).
Give readers one specific thing to do after reading your business one-pager. If you want them to schedule an intro call, write “Book a discovery call” and link directly to your calendar. If you’re handing out printed copies, add a QR code that takes them to the same page.
Include your business contact information so readers can reach you even if someone forwards the one-pager without the original email. An email address, phone number, or website gives them a way to get in touch. Then give them one clear next step, like Book a session or Request a quote.
If you’re sharing it digitally, add a link to your call to action in Canva and export the design as a PDF. PNG and JPEG exports are static images, so the links won’t be clickable. If your call to action says Book a session, link it directly to your booking page so readers can choose a time right away. Open the exported PDF and test the link before sending it.
If you’re printing it, put a QR code next to the call to action and send readers to that same page. Label it with what they can do, like Scan to book a session, and test it with your phone on a printed copy.
The Armored Massage business one-pager pairs a recovery-focused call to action with the studio’s email, website, and Kansas City location, so readers know how to get in touch.
Two business one-pager examples
I used the same layout for both of these. The fonts, colors, photos, and copy change to fit each business, while the order of the information stays familiar.
Two business one-pager examples using the same layout, one for Preyer Design and one for Armored Massage.
Preyer Design is the page I’d send after a referral or an initial conversation. It shows the range of work I do, from brand identity to print and digital design, and gives potential clients a sense of what it’s like to work directly with me.
Armored Massage helps a prospective client understand what we offer and what to expect from a session. It also gives someone a simple way to share our services with a teammate, coach, or friend.
Start with the questions people already ask you
If you’re unsure what to write, think back to the last time someone asked about your business. What did you tell them first? What did they ask next? Use those answers to draft the page. You probably already have most of the copy in the way you talk about your work.
If you’ve been meaning to put a company overview together, my editable Canva template includes writing prompts for each section and both completed examples for reference. It comes in US Letter and A4. Get the business one-pager template.
Give prospects something worth forwarding.
Create a sales sheet or company overview with this editable Canva one-pager template. Put your offer, its benefits, and the next step on one page you can send after a discovery call, attach to an introduction, or hand out at an event.
Built-in writing prompts help you explain what you offer, why it matters, and what you want the reader to do next. Two completed examples show how the same layout works for a design studio and a sports massage business.
What’s included
One editable Canva sales sheet layout with writing prompts
Two completed examples from Preyer Design and Armored Massage
US Letter (8.5 × 11 in) and A4 (210 × 297 mm) versions
A downloadable PDF with links to both sizes in Canva
Make it yours
Open the PDF after purchase and choose your size. Add your own copy, logo, and photos, then adjust the fonts and colors to match your brand. Export your finished one-pager to print or share digitally.
Works with Canva Free or Pro. Digital download only. The examples are there for reference, so replace their branding, photos, and contact details with your own before sharing.