DIY Brand Audit Scorecard: Small Business Branding Checklist (Digital Download)
Instant Download – Digital Brand Audit Scorecard
Take control of your brand like a pro. This printable Brand Audit Scorecard is a DIY tool for entrepreneurs, designers, and small business owners who want to level up their branding. It helps you evaluate your brand strategy, visual identity, website, social media, content, and customer experience—all in one place.
✔️ Easy-to-follow self-assessment
✔️ Perfect for coaches, creatives, freelancers, and product-based businesses
✔️ Gain clarity on your brand's strengths and weaknesses
✔️ Identify where to improve and what’s already working
✔️ Includes scoring system and action steps
✔️ Pairs perfectly with Canva templates or rebrand projects
Whether you're launching or refreshing your brand, this digital brand checklist is a must-have tool in your business toolkit.
📝 How It Works + Why It Matters: 📋
The Brand Audit Scorecard is a powerful DIY tool designed to help you evaluate your brand with a fresh, objective lens—even if you’re not a branding expert. You'll assess your brand across 5 essential sections that cover the entire customer journey:
• Brand Strategy – Clarify your purpose, positioning, and target audience.
• Visual Identity – Evaluate the consistency and effectiveness of your logo, colors, and style.
• Website & Social – Check how well your digital presence reflects your brand and guides your audience.
• Content & Messaging – Review how your voice, story, and calls-to-action connect with your people.
• Customer Experience – Make sure every touchpoint—from inquiry to offboarding—feels intentional and aligned.
Each section includes a self-scoring system that helps you rate different aspects of your brand from 0 to 3. As you go, you’ll see where your strengths shine—and where there’s room to grow.
💡 You’ll walk away with a clear roadmap for improvement, not just a vague “you should rebrand.”
💡 It helps you catch the overlooked details that often get missed when you’re too close to your own brand.
💡 It’s not just about looking better—it’s about building a stronger foundation that helps you grow your business, attract the right customers, and outperform your competition.
A polished, aligned brand builds trust faster, makes you memorable, and boosts your confidence. Whether you're prepping for a rebrand, launching something new, or just want to get serious about your business—this scorecard gives you the clarity and momentum to elevate your brand at every touchpoint.
No refunds due to the digital nature of this product.
Have a question? Contact me anytime—I'm happy to help!
Instant Download – Digital Brand Audit Scorecard
Take control of your brand like a pro. This printable Brand Audit Scorecard is a DIY tool for entrepreneurs, designers, and small business owners who want to level up their branding. It helps you evaluate your brand strategy, visual identity, website, social media, content, and customer experience—all in one place.
✔️ Easy-to-follow self-assessment
✔️ Perfect for coaches, creatives, freelancers, and product-based businesses
✔️ Gain clarity on your brand's strengths and weaknesses
✔️ Identify where to improve and what’s already working
✔️ Includes scoring system and action steps
✔️ Pairs perfectly with Canva templates or rebrand projects
Whether you're launching or refreshing your brand, this digital brand checklist is a must-have tool in your business toolkit.
📝 How It Works + Why It Matters: 📋
The Brand Audit Scorecard is a powerful DIY tool designed to help you evaluate your brand with a fresh, objective lens—even if you’re not a branding expert. You'll assess your brand across 5 essential sections that cover the entire customer journey:
• Brand Strategy – Clarify your purpose, positioning, and target audience.
• Visual Identity – Evaluate the consistency and effectiveness of your logo, colors, and style.
• Website & Social – Check how well your digital presence reflects your brand and guides your audience.
• Content & Messaging – Review how your voice, story, and calls-to-action connect with your people.
• Customer Experience – Make sure every touchpoint—from inquiry to offboarding—feels intentional and aligned.
Each section includes a self-scoring system that helps you rate different aspects of your brand from 0 to 3. As you go, you’ll see where your strengths shine—and where there’s room to grow.
💡 You’ll walk away with a clear roadmap for improvement, not just a vague “you should rebrand.”
💡 It helps you catch the overlooked details that often get missed when you’re too close to your own brand.
💡 It’s not just about looking better—it’s about building a stronger foundation that helps you grow your business, attract the right customers, and outperform your competition.
A polished, aligned brand builds trust faster, makes you memorable, and boosts your confidence. Whether you're prepping for a rebrand, launching something new, or just want to get serious about your business—this scorecard gives you the clarity and momentum to elevate your brand at every touchpoint.
No refunds due to the digital nature of this product.
Have a question? Contact me anytime—I'm happy to help!
