Armored Massage
BRAND IDENTITY & ON-GOING SUPPORT
Founded by Stephen Preyer, Armored Massage is on a mission to rewrite what it means to get a massage. Armored Massage is not a spa. Instead, it bridges chiropractors and physical therapists to help people recover better with advanced sports massage therapy techniques and corrective exercise.
INDUSTRY
Health & Wellness
SERVICES
Brand Identity, Website Design, White Papers, Business Cards, Social Media Events, Marketing and Growth
YEAR
2023 - Present
The Creative Challenge
Branding Armored Massage presented a unique creative challenge: ensuring the brand stood apart from traditional spas while clearly communicating its focus on sports and performance-driven recovery.
Every design decision—whether it was crafting logos, banners, or marketing materials—was intentionally tailored to convey strength, movement, and purpose.
Collateral Materials
Collateral Materials
Website
Explore the newly launched website for Armored Massage, where recovery, performance, and progress take center stage—check it out live and see how we're redefining sports massage in Kansas City!
Pop Up Events
Armored Massage has traveled to local venues and out-of-state events, delivering tailored care to athletes and competitive dancers. By designing eye-catching banners, informative flyers, professional business cards, and engaging stickers, as well as implementing remote scheduling systems, we’ve expanded our reach and streamlined event operations.
These efforts have significantly increased the number of individuals Stephen can support at every event, ensuring that more people experience the performance-driven recovery we stand for.
Print Materials
Armored Massage has traveled to local venues and out-of-state events, delivering tailored care to athletes and competitive dancers. By designing eye-catching banners, informative flyers, professional business cards, and engaging stickers, as well as implementing remote scheduling systems, we’ve expanded our reach and streamlined event operations.
These efforts have significantly increased the number of individuals Stephen can support at every event, ensuring that more people experience the performance-driven recovery we stand for.
Branding Photoshoot
Since Armored Massage is not a spa, we needed to create visuals that accurately reflect our focus on performance and recovery rather than relaxation and luxury. To achieve this, we organized a custom photoshoot featuring Stephen in action, showcasing his work in a way that intentionally avoids the typical spa imagery of scented candles and serene settings. Instead, we aimed for dramatic shadows and intense, dynamic lighting inspired by athletic photography, capturing the energy and precision behind our services.
I’m excited to continue expanding our visual storytelling with future photoshoots, incorporating a more diverse range of models to highlight the inclusivity and versatility of our approach.
Video Content
Coming Soon
To further expand Armored Massage’s reach and attract more performance-focused clients, we are venturing into video content as part of our inbound marketing strategy. These videos will showcase the expertise and precision behind our services, highlighting the impact of sports massage on recovery, performance, and progress.
By creating engaging and informative content—such as athlete testimonials, behind-the-scenes event coverage, and educational demonstrations—we aim to build trust, establish authority, and connect with our audience on a deeper level. This new initiative will not only enhance our brand presence but also provide valuable insights for potential clients, driving awareness and increasing demand for our services.