Salty Pop Popcorn
Packaging Design
Bringing Beach Vibes to the Snack Aisle
Wayv Creative Co. contracted me to design a full line of packaging for Salty Pop Popcorn, a beach-inspired snack brand. The project included seven bags: one generic bag for all flavors, five flavor-specific popcorn bags (Classic Salty, Cheddar Cheese, Creamy Caramel, Kettle Corn, and Parmesan & Thyme), and a specialty saltwater taffy bag featuring a mix of raspberry, banana, and watermelon.
Role
Graphic Designer
Full Credits
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The Creative Challenge
The creative challenge was finding the balance between consistency and individuality. Each flavor needed to have its own personality while still being instantly recognizable as part of the same brand family. Subtle details distinguished each product, but together they form a cohesive collection on the shelf.
Because Salty Pop didn’t have established brand guidelines, this became both a branding and packaging project. Through close collaboration with Bentley Jackson and the Wayv Creative Co. team, we developed a fresh color palette that not only feels delicious and playful, but also captures the laid-back, coastal vibe of the company. The result: a line of packaging that feels unified, beachy, and health-conscious—all without sacrificing flavor or fun.
Logo Before and After
The client requested that we smoothed out the top curve on the S and simplified the rings for a cleaner look.
We also isolated the typography so it can be used as a individual word mark.
Credits
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