Southern Adventist University Annual Reports
2021-2025 Annual Report
Turning Data Into Design: 4 Years
of Annual Reports
I’ve had the pleasure of designing the Southern Adventist University Annual Report for four years in a row. Each year, the process becomes smoother as I continue to collaborate with Sandra Araujo-Delgado, Director of Advancement Giving, to bring this publication to life.
The Annual Report highlights Southern’s giving contributions and shows how those funds directly impact students—through scholarships, mission trips, and opportunities that shape their future success.
AGENCY
Preyer Design
Role
Creative Director & Designer
Full Credits
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The Creative Challenge
The creative challenge with this project is balancing all the moving parts: articles, statistics, photography, and illustrations; while ensuring multiple rounds of proofreading keep everything accurate and polished.
My background as a Southern alum makes this work especially rewarding, since I know the university’s brand and values inside and out. That familiarity helps me deliver a report that not only reflects the school’s mission, but also makes its donors proud.
Legacy and Milestones
This year’s theme, “Legacy,” highlighted three retired nursing professors and the meaningful ways they continue to stay connected with the university. The report also celebrated record-breaking milestones across campus—from student achievements and major building projects to historic growth in overall admissions.
You can read this years report on Issuu.
2021-2022 Annual Report
2023-2024 Annual Report
The 2022–2023 Annual Report was designed while I was working in-house at another agency.
I’m grateful that Southern valued our collaboration enough to continue working with me through that arrangement.
“If you're looking for a graphic designer, I wholeheartedly recommend Crystal Preyer. In the years we have worked together, she has shown her talent and knack for capturing the very essence of Southern Adventist University in the Annual Report. Her design choices, responsiveness, technical expertise, and clear communication make the entire process efficient and enjoyable.
What I appreciate most is her ability to bring fresh, creative ideas to a traditional piece—pushing boundaries with taste and intentionality while staying true to the brand. More than a designer, Crystal is a true storytelling partner, elevating every project with vision and beauty.”
— Sandra Araujo-Delgado
Credits
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